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If You’re Going to Raise Prices, Tell Customers Why

Communicating a price increase to customers is never a pleasant task. It has the potential to stir customer service complaints, social media outrage, or simply lose customers altogether. The author suggests three research-backed ways to blunt customer discontent: 1) be forthright and avoid euphemistic messaging, 2) explain the genuine reasons behind the price increase, and…

Affordability and More Space Are Strong Draws for Canadian Home Shoppers, but Rising Prices and Low Inventories Remain Challenging

With tough real estate market conditions continuing into summer, new research from Zillow and Ipsos shows why Canadians are—and aren’t—moving – The top barrier to owning a home for Canadians continues to be coming up with a down payment (64%); Qualifying for a mortgage is also a top barrier – Two-thirds of Canadians are concerned…

We Should Test AI the Way the FDA Tests Medicines

Predictive algorithms risk creating self-fulfilling prophecies, reinforcing preexisting biases. This is largely because it does not distinguish between causation and correlation. To prevent this, we should submit new algorithms to randomized controlled trials, similar to those the FDA supervises when approving new drugs. This would enable us to infer whether an AI is making predictions…

NDLEA arrests 151 suspects in Yobe

The Yobe State Command of the National Drug Law Enforcement Agency (NDLEA) disclosed that a total of 151 suspected drug offenders have been arrested in the state between July 2020 and June 2021. This is in addition to securing 21 convictions, 45 offenders were counselled, 1 referral was recorded, while 17 cases are pending in…

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